What Gene Simmons, Leader of the Legendary Rock-n-Roll Band KISS, Can Teach You About Becoming a Big Money Speaker®!
I believe most of the BEST speaker-marketing ideas come from outside of the speaking industry. This is a lesson many speakers miss.
I have never listened to one KISS album, wouldn’t have a clue of any KISS song titles and couldn’t name one band member other than band leader Gene Simmons.
Here’s why I love Gene and study him. As I was channel surfing the television late one evening several years ago, I came across Gene being interviewed on a business show.
That intrigued me as I thought, why is a band-guy on this business show? This ought to be quite humorous.
So I decided to watch for a few minutes and get a good laugh.
While watching, I quickly realized Gene Simmons was nothing short of brilliant. The host asked Gene why KISS sold so many albums and continues to earn mega-millions each year while many other talented artists never seem to make it?
Gene’s answer was profound and made me an instant fan. He said:
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“That’s easy. Most artists just don’t get it. While they’re all out spending an enormous amount of time and money trying to craft their songs, vocals and lyrics, I’m building and expanding a brand and creating revenue streams!”
WOW! Talk about a person who gets it!
If you didn’t catch-the-message then you’re missing one of the most important speaker marketing lessons that can sky-rocket your speaking business to incredible levels.
What Gene was talking about was that he didn’t focus the majority of his time on the craft of being a musician. He focused the majority of his time on the marketing and business side.
So, what does this have to do with you as a speaker?
It has everything to do with you and your speaking business. I’m always preaching to new and experienced speakers that I teach in my live events, online trainings and in my personalized coaching programs that…
You’re NOT in the speaking business. You’re in the business of marketing your speaking services!
It doesn’t matter what your message is about or how good of a speaker you are, if you’re not focusing 90% of your time and energy on positioning and marketing yourself and your uniqueness while creating multiple streams of speaking income, then you will not grow your business.
It doesn’t matter how great you are at the craft, in this case delivering a presentation. If you can’t effectively market yourself to attract and close bookings, then you will experience frustration as a speaker.
If you want your speaking business to soar to higher levels you dream of reaching, then from this moment forward, focus the majority of your time and energy on the marketing!
“The marketing is more important than the mastery!”
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